COMPRESSION THAT FEELS LIKE A HUG

MADE TO MOVE WITH YOU

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SUPPORT TO POWER YOUR EVERY MOVE

ENGINEERED FOR PERFORMANCE

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JUST ONE MEASUREMENT

SIZING MADE SIMPLE

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WE HELP PEOPLE

At Prairie Wear, we believe you deserve a bra that truly supports you — in everyway. So we created one, made for real people, with real journeys.

Comfort should be easy

FINDING THE RIGHT BRA IS SIMPLE

Find your fit. One simple measurement above your chest (yes, really!) — no math required.

Pick your style. All-day wear? Active days? We’ve got you.

Wear it, move in it, feel the difference. Daily and nightly. No kidding.

MEDICAL

ACTIVE

EVERYDAY

We call them HUGGERS for good reason

But, you'll just call them your favorite.

Most bras weren't made for real life - or real bodies. Even the bras claiming comfort or performance rarely account for real-world realities like asymmetry, sensitive skin, medical needs, or the fact that bodies move, change, and deserve to breathe. They dig in, wear out, and let you down. We're here to say it doesn't have to be that way.

FIND YOUR HUGGER

360 zoned, gradient compression hugs your body

That’s why we call them Huggers.

Huggers support without squeezing, adapt without stretching out, and feel so comfortable you might forget you’re wearing one. Optimal for recovery, secure support and flexible for everyday. Huggers "hug" to the contours of your unique body shape.

Find Your Hugger

BUILT ON COMFORT & SCIENCE

This isn't just support. It's a movement.

At Prairie Wear, we're not just here to make better bras (though we do that too). We're here to raise the bar on what support can look like - from the way we design with doctors and athletes, to how we show up for every customer like they're a bestie. We believe sustainability isn't a trend, it's a responsibility. You're not just buying a product. You're joining a mission - one that prioritizes comfort, confidence, and community in every stitch. Welcome to the Prairie Circle. You're already in it.

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